For Film’s Sake (FFS) Festival is Australia’s flagship and only AACTA accredited film festival programming exclusively works by female and female identifying film creators. Initially staged as WOW Film Festival until 2017, FFS was creatively and strategically repositioned to challenge a lack of diversity within the global screen sector through lateral and innovative cultural exhibition events.
Women on Women (WOW) Festival was initially staged in the mid 90s by a group of legends tired of seeing the same tinnies and truckies on what was then, celluloid. At that time, the Festival ran as an activity of Women in Film and Television (WIFT) and in the early 2000s it was rebranded as World of Women’s Cinema (but still abbreviated to WOW) with a focus on short films.
In 2017, the Festival was officially split from WIFT, allowing for greater sustainability and focus across future years. Awarded AACTA accreditation following the Sausage Party Protest, the Festival is now an important launchpad for female filmmakers as all screened works become eligible for awards consideration and visible to a national audience.
For Film's Sake actively engaging in industrial and societal change as a fundamental driver of programs and outlook. FFS has partnered with businesses and organisations across philanthropic, educational, private, corporate and branded sectors, aiming to raise awareness, but most importantly, participation in all areas of screen content creation.