“We believe that creativity shouldn’t be limited by gender. That’s why we’re proud to work with FFS and help them showcase the talented women working across all areas of film.” 

-Kate Smither, Chief Strategy Officer, Saatchi & Saatchi Australia

A NEW INITIATIVE TARGETING FEMALE UNDERREPRESENTATION IN ADVERTISING

For Film's Sake is the longest running female film festival in Australia and this year we are throwing down the gauntlet to agencies and production houses to put their money where their mouth is and create an FFS 2017 Trailer using an all female team. 

This will be a groundbreaking step in creating interdisciplinary action for gender equity between narrative and commercial content makers and houses, and will generate significant attention through FFS industry partners including City of Sydney and Event Cinemas.

As well as encouraging agencies and houses to find and nurture new talent, the trailers will receive significant exhibition exposure throughout Sydney CBD through activated screening locations.